In collaboration with Victoria’s Secret & Maiden Noir, an
alternative brand look was created that illustrates the story of the Sister of
the Seventh and dark side of Victoria.
The design work has been an integral part of the client’s strategy to
elevate its brand and regain a unique demographic that it had lost over time.
Appearing on everything from perfume samples, to apparel, to tags, and
packaging. The dark Maiden Noir new elements convey the brand’s renewed
commitment to innovative and feminine allure.